50 Coupon Statistics Every Marketer and Shopper Should Know

Coupon statistics reveal fascinating insights into how shoppers save money and how marketers drive sales.

Whether you’re a bargain hunter or a business owner, these numbers will change the way you think about discounts.

Here’s a quick snapshot of what you’ll learn:

Key Takeaways

90% of consumers have used a coupon in the past year.
62% of U.S. shoppers actively search for promo codes before buying.
Digital coupons have a 7% redemption rate, higher than traditional paper coupons.
Coupons help shoppers save an average of $1,465 annually.
The digital coupon market is projected to hit $6.83 trillion by 2030.

Let’s break down the numbers and see what they mean for you.

1. Over 90% of Consumers Have Used a Coupon in the Past Year

Coupons aren’t just for extreme savers. Almost everyone uses them. From grocery coupons to online promo codes, discounts are a universal shopping tool.
Source: Gotrialpro

2. 62% of U.S. Shoppers Actively Search for Coupons

If you’re hunting for deals, you’re not alone. Most shoppers look for discounts before hitting “buy.”
Source: Gotrialpro

3. 14% of Online Shoppers Always Use Coupons

For some, couponing is a non-negotiable part of shopping. These savvy shoppers never miss a chance to save.
Source: Gotrialpro

4. Digital Coupons Have a 7% Redemption Rate

Digital coupons are easier to use and track, making them more effective than paper ones.
Source: Gotrialpro

5. 48% of People Discover Digital Coupons Through Search Engines

Google is a treasure trove for discounts. Almost half of shoppers find coupons by searching online.
Source: Gotrialpro

6. Shoppers Save $1,465 Annually with Coupons

Coupons add up. Over a year, the savings can cover a vacation or a new gadget.
Source: Gotrialpro

7. 67% of Consumers Make Purchases Based on Coupons

A good deal can sway buying decisions. Coupons aren’t just about saving—they’re about driving sales.
Source: Gotrialpro

8. The Digital Coupon Market Was Worth $1.79 Trillion in 2023

Coupons are big business. The market’s size shows how much value shoppers and businesses place on discounts.
Source: Gotrialpro

9. The Coupon Market Will Grow to $6.83 Trillion by 2030

Digital coupons are here to stay. The market is expected to grow rapidly in the coming years.
Source: Gotrialpro

10. Coupon Distribution Dropped by 17% in Early 2022

Fewer coupons were distributed, but redemption rates stayed strong. Shoppers are pickier about the deals they use.
Source: Capital One Shopping

11. Digital Coupons Have a 33.3% Redemption Rate

Digital discounts are more effective than traditional ones. They’re easier to access and use.
Source: Gotrialpro

12. 93% of U.S. Digital Coupon Users Access Them via Smartphones

Mobile devices are the go-to for coupon hunters. Apps and mobile sites make saving money effortless.
Source: Gotrialpro

13. 92% of Shoppers Look for Deals Before Buying

Coupons aren’t an afterthought. Most shoppers plan their purchases around discounts.
Source: Fortunly

14. 770 Million Coupons Were Redeemed Globally in 2022

Coupons are a global phenomenon. Shoppers everywhere love a good deal.
Source: Fortunly

15. 89% of Millennials Try New Brands with Coupons

Discounts are a powerful way to attract younger shoppers. Millennials are more likely to switch brands for a deal.
Source: Fortunly

16. Coupon Users Spend 24% More Online

Shoppers with coupons don’t just save—they spend more. Discounts encourage bigger purchases.
Source: Fortunly

17. 88% of U.S. Shoppers Use Coupons at Least Once a Year

Coupons are a regular part of shopping for most Americans.
Source: Fortunly

18. 57% of Shoppers Prefer Digital Coupons Over Paper Ones

Digital discounts are more popular than ever. They’re convenient and eco-friendly.
Source: Business Dasher

19. 83% of Shoppers Say Coupons Influence Their Purchases

Discounts don’t just save money—they drive decisions.
Source: Business Dasher

20. 39% of Consumers Buy Earlier Due to Coupons

A good deal can speed up the buying process. Coupons create urgency.
Source: Business Dasher

21. Coupon Conversion Rates Average 5-10% for Retailers

Retailers see a solid return on coupon campaigns, with conversion rates in the single to low double digits.
Source: Vibetrace

22. Food and Beverage Coupons Convert at 10-15%

Coupons for groceries and drinks have higher conversion rates, showing how essential these items are.
Source: Vibetrace

23. Travel Coupons Convert at 20-25%

Travel deals are highly effective, with one in four coupons leading to a purchase.
Source: Vibetrace

24. Coupon Website Traffic Jumps 80% During Black Friday

Shoppers flood coupon sites during major sales events, proving the power of timing.
Source: WeCanTrack

25. 40% of Coupon Website Users Are Aged 25-34

Young adults are the most active coupon users, embracing digital discounts.
Source: WeCanTrack

26. The Mobile Coupon Market Will Hit $1.6 Trillion by 2030

Mobile coupons are growing fast, driven by smartphone usage.
Source: Fortunly

27. Coupon Redemption Increased by 10.4% in 2023

After years of decline, coupon usage is on the rise again.
Source: Capital One Shopping

28. 6% of Americans Struggle to Find Online Coupons

Despite the demand, some shoppers find it hard to locate digital discounts.
Source: Meetanshi

29. 46% of Shoppers Search for Household Item Coupons

Everyday essentials are the most popular category for coupon searches.
Source: Meetanshi

30. 39% of Shoppers Switch Brands for Coupons

Discounts are a powerful tool for attracting new customers.
Source: Business Dasher

31. $200 Billion Worth of Coupons Were Distributed Recently

The sheer volume of coupons shows how competitive the market is.
Source: Finmasters

32. Coupon Redemption Rates Fell from 0.89% to 0.47%

While fewer coupons are being redeemed, their impact remains strong.
Source: Finmasters

33. The Shift to Digital Coupons Accelerated

The convenience and accessibility of digital coupons have driven a significant shift away from traditional paper coupons. This change has been fueled by advancements in technology and the growing preference for mobile-friendly shopping experiences.

Source: Capital One Shopping

34. 67% of Shoppers Prefer Percentage-Off Coupons

Percentage discounts are more appealing than fixed-dollar deals.
Source: Gotrialpro

35. 57% of Consumers Love Free Shipping Coupons

Free shipping is a major incentive for online shoppers.
Source: Gotrialpro

36. Digital Coupons Have a 33% Redemption Rate in 2022

Digital discounts outperform traditional methods by a wide margin.
Source: Gotrialpro

37. Over Half of Shoppers Know Bigger Purchases Mean Bigger Discounts

Consumers are savvy about maximizing savings.
Source: Gotrialpro

38. 93% of Shoppers Return to Stores with Consistent Discounts

Coupons build loyalty and encourage repeat business.
Source: Gotrialpro

39. Coupons Increase Shopping Frequency

Discounts don’t just save money—they drive more visits.
Source: Business Dasher

40. Coupon Usage Will Keep Evolving Through 2025

Technology and consumer habits will shape the future of discounts.
Source: Capital One Shopping

41. Couponing is a Lifestyle for Many Shoppers

For some, using coupons isn’t just about saving—it’s a way of life.
Source: Business Dasher

42. Younger Generations Prefer Digital Coupons

Millennials and Gen Z are leading the shift away from paper coupons.
Source: WeCanTrack

43. Coupon Usage Spikes During Holidays

Black Friday, Cyber Monday, and other sales events see a surge in coupon searches.
Source: WeCanTrack

Platforms like Facebook are becoming popular for discovering deals.
Source: Fortunly

45. Coupons Boost Brand Loyalty

Shoppers are more likely to stick with brands that offer regular discounts.
Source: Business Dasher

46. Consumers Are Aware of the Environmental Impact of Digital Coupons

Many prefer digital discounts because they’re eco-friendly compared to paper.
Source: Meetanshi

47. Mobile Apps Are the Future of Couponing

Shoppers increasingly rely on mobile apps for accessing and redeeming coupons.
Source: WeCanTrack

48. Companies Are Investing More in Digital Coupon Marketing

Businesses are shifting their budgets to promote digital discounts.
Source: Capital One Shopping

49. Small Businesses Rely on Local Coupons

Coupons are a key tool for small businesses to compete with larger retailers.
Source: Capital One Shopping

50. Educational Resources Help Shoppers Use Coupons Effectively

Many websites now offer guides to help consumers maximize their savings.
Source: Meetanshi

FAQs About Coupons Statistics

How much can I save with coupons?

On average, shoppers save $1,465 per year using coupons.

Are digital coupons better than paper ones?

Yes, digital coupons have a higher redemption rate (33.3%) compared to paper coupons (24.2%).

Do coupons influence brand loyalty?

Absolutely. 93% of shoppers are likely to return to brands that offer consistent discounts.

Summary

Coupon statistics show that discounts are a win-win for shoppers and businesses. From saving money to driving sales, coupons play a huge role in modern shopping. Whether you’re using grocery coupons or hunting for promo codes online, these numbers prove that couponing is here to stay.

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